How to start a newsletter as a freelancer, and what to send
A small email newsletter that brings in work: who to send it to, what goes in each issue, how often, a free plan to send it on and the email rules to follow.
Tools and marketing writer
Jonah Petrakis
Jonah Petrakis has spent nine years as a freelance designer-developer, building portfolio websites, email newsletters and the software setups behind them for illustrators, photographers and other studios of one. Before that he designed and wrote email campaigns in-house at a software company.
He writes the Creative Software, Marketing and Studio Setup sections: what each tool costs a single seat, getting found without becoming a full-time marketer, and the hardware and apps that keep a small studio running.
Articles by Jonah Petrakis
A backup strategy for freelancers: the 3-2-1 checklist
Three copies of your client work, one off site: an automatic desk backup, a cloud backup, the files people forget and a restore test, priced for one computer.
Adobe Creative Cloud alternatives for a one-person studio
Which Adobe apps a studio of one can swap for Affinity, Figma, Procreate, Krita or DaVinci Resolve, what one seat costs, and when to keep paying Adobe.