Sections · 05 of 07
Branding & Portfolio
How a studio presents itself: its name, identity, website and the case studies that win the next client, for creatives selling their own work.
A portfolio is a sales document. Clients skim it for work like theirs and for signs you can explain your thinking, so a few case studies that show the brief, the decisions and the result carry more weight than a grid of thumbnails. The name, logo, domain and email address finish the first impression.
In this section
- Naming and positioning your studio
- Your own logo and identity
- Portfolio websites and builders compared
- Writing case studies
- Photographing work and mockups
- Domains, email and business cards
- About pages
- Niching down
- Portfolio reviews
- A personal brand without becoming an influencer
Notes in Branding & Portfolio
Nothing filed here yet. These are the newest notes from the other sections.
