Striped Cat Studio

Sections · 06 of 07

Marketing

Getting found by the right clients without becoming a full-time marketer: email, social, search and referrals for a studio of one.

A small stack of printed postcards and plain envelopes on the desk beside a phone lying face down and a roll of postage stamps.

A studio of one markets in the hours between client work, so the methods that last are the ones that build on themselves: an email list you own, a website that turns up in search, past clients who send referrals. Social platforms help, but you rent the audience there, and the rules change without notice.

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Notes in Marketing

One note so far.